Dispatches from the Shore
The blog.
Plain-English notes on how AI answers get built — and how we get local businesses named in them.
Ask ChatGPT where to get the best ice cream in Brick and it hands you a couple of names, not ten blue links. That shift is rewriting how customers find local businesses — and most of what's written about it is either hype or jargon. This blog is our working notebook. Zack and I are the two co-principals who build every ngenAOS site, and we write every post ourselves, in plain English, from the field: how ChatGPT, Claude, Gemini, and Perplexity decide which businesses to name, what makes a site readable and citable, and what actually changed when we tested it.
No ghostwriters, no AI-generated filler, and no ranking promises — just the notes we'd hand a Shore business owner who asked us what's going on with AI search and what to do about it. New posts land when we have something worth saying — usually after a build, an experiment, or a conversation with an owner that changed how we think.
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Brian McManus
What is an agent, and what do you do with them?
The sequel to the kitchen-table talk: what an AI agent actually is — an empowered ChatGPT with tools and the autonomy to do a job — and how ngenAOS puts a team of them to work for clients.
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Brian McManus
What would you say you do here?
Explaining AEO to Mom and Dad over Tupperware leftovers — why we build websites optimized to be read by AI, in plain English.
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